Fledge & Thread
Perth, WA | Part-time – 3 days per week
$48,000 + superannuation

A hands-on commercial role for someone who loves retail, people, product and growing a brand.

Fledge & Thread is a growing Australian baby and children's lifestyle brand built around original hand-painted artwork and thoughtfully designed collections across clothing, blankets, bedding, soft toys, gifting and nursery.

We are looking for a confident, motivated and commercially minded retail all-rounder to join our small team and help us grow the next stage of the business.

This is not an administration role.

We are looking for someone who understands retail, enjoys selling, has an eye for merchandising and is confident building relationships with people.

You'll work closely with the founders across wholesale growth, existing retailer relationships, merchandising, customer experience and selected e-commerce and operational tasks.

You'll need to be someone who can see an opportunity and act on it without waiting to be told what to do.

What you'll be doing

A major focus of this role will be developing Fledge & Thread's growing wholesale business.

You'll build relationships with our existing retailers while actively looking for new stores that are the right fit for the brand.

You'll be comfortable picking up the phone, introducing yourself to a store owner, talking through the range, following up an opportunity or visiting a retailer in person.

You'll also work alongside us on how Fledge & Thread is presented, both within our wholesale network and across the broader business.

Wholesale & business development

• Build strong, genuine relationships with our existing wholesale retailers
• Regularly communicate with store owners, managers and buyers
• Help existing retailers select ranges and identify opportunities to grow their Fledge & Thread offering
• Proactively identify potential new retailers that are a strong fit for the brand
• Confidently approach prospective stockists by phone, email and in person
• Follow up wholesale leads, enquiries and trade-show contacts
• Present new collections to retailers and support seasonal ordering
• Reconnect with retailers who haven't reordered and understand what they need
• Look for new opportunities to grow the wholesale side of the business
• Help us develop stronger systems and strategies as wholesale continues to grow

Retail & merchandising

We would particularly love to find someone with strong retail instincts.

You understand that great retail is about more than putting products on a shelf.

Ideally, you have experience with:

• Visual merchandising and product presentation
• Creating displays that tell a story and encourage customers to shop across a range
• Understanding what sells in a retail environment and why
• Working with store teams, managers or owners
• Supporting retailers with how products are presented in store
• Identifying opportunities within a range based on customer behaviour
• Maintaining a strong and consistent brand presentation

Previous experience as a retail manager, assistant manager, visual merchandiser, wholesale sales representative, account manager or brand representative could all translate particularly well to this position.

Customer & e-commerce

This is an all-rounder role within a growing business, so you'll also work across other areas when required.

This may include:

• Responding to customer enquiries
• Helping resolve order, delivery, return or product issues
• Supporting our online customer experience
• Assisting with Shopify product and customer administration
• Helping coordinate product launches and new collections
• Working with our fulfilment team to resolve stock or order issues
• Assisting with trade-show preparation and follow-up
• Helping improve processes as the business grows

Experience with Shopify is preferred, although we are happy to consider someone with strong relevant experience who is comfortable learning new systems.

Who we're looking for

We're not looking for someone who wants to sit behind a computer for three days processing orders.

We're looking for someone who likes people, product and business.

You are:

• Confident and engaging
• Comfortable speaking with people on the phone and face-to-face
• Able to build rapport naturally with customers, store managers, buyers and business owners
• Commercially minded and genuinely interested in sales
• Driven and motivated to help grow a business
• Proactive rather than reactive
• Comfortable working autonomously
• Highly organised and able to follow opportunities through
• Someone who notices what needs to be done and gets on with it
• Comfortable moving between sales, merchandising, customer experience and operations
• Interested in understanding what is working and where opportunities exist
• Excited by being part of a growing brand where your contribution can have a visible impact

Experience we'd particularly value

Ideally, you'll bring a combination of experience across some of the following:

• Retail, particularly within a growing or independent brand
• Retail management or assistant management
• Wholesale sales or account management
• Visual merchandising
• Business development
• Fashion, baby, children's, gifting, interiors, homewares or lifestyle products
• Shopify or e-commerce
• Customer relationship management

You don't need to have done every part of this role before.

We're more interested in finding the right all-rounder with strong commercial instincts, excellent people skills and the motivation to grow with the business.

What success looks like

You'll take genuine ownership of this part of Fledge & Thread.

You'll know our wholesale retailers and develop strong relationships with them.

You'll understand which accounts are growing, which need attention and where new opportunities exist.

You'll confidently introduce Fledge & Thread to new retailers.

You'll help us improve how our collections are presented and sold.

And you'll work alongside the founders to help develop the business rather than simply waiting for tasks to be allocated to you.

What we offer

• A permanent three-day-per-week role
• $48,000 + superannuation
• Some flexibility around working days for the right person
• A varied role where no two days are exactly the same
• Genuine autonomy and responsibility
• The opportunity to work directly with the founders
• A hands-on role within a growing Australian brand
• Exposure to wholesale, retail, e-commerce, merchandising and trade shows
• The opportunity for the role and responsibilities to grow with the business
• A formal performance and salary review as the role develops

Location

Perth, Western Australia

This is primarily an in-person role. We want this person involved with the products, samples, merchandising, team and day-to-day business rather than working remotely from the sidelines.

To apply

Please send us your CV together with a short cover letter telling us:

• why Fledge & Thread and this role appeal to you
• what retail, wholesale or merchandising experience you would bring
• an example of when you have helped grow sales, develop customer relationships or improve a retail business
• why you enjoy working with customers and building relationships

If you're commercially minded, confident with people, have a great eye for product and want the opportunity to help build something rather than simply step into a narrowly defined role, we'd love to hear from you.

Applications close August 30th 2026