Our story...
"I wanted to find pieces that were inspired by days gone by, soft textiles that would evoke imaginations and build on the magic of childhood. ” — Keren Fraser, Founder & Creative director
Fledge and Thread was founded by artist and designer Keren Fraser. ‘Fledge and Thread started because I couldn't find what I was looking for, when decorating our little ones rooms. I wanted to find pieces that were inspired by days gone by, soft textiles that would evoke imaginations and build on the magic of childhood. So, I painted and started to design the products we felt were missing, that was the start of Fledge and Thread."
Today we design unique, nostalgic, hand illustrated baby and children's apparel, bedding, accessories and more. Our hope is to bring a touch of joy and imagination to our customers homes all around the world.
Meet Keren Elizabeth Fraser, Founder & Creative Director
Keren Elizabeth Fraser is the Founder and Creative director here at Fledge and Thread. Originally from South Africa, she spent her childhood in the beautiful landscapes of New Zealand. She studied at the Elam School of Fine Arts and later moved to Perth, Australia, to complete her design studies.
After graduating, Keren ventured into the retail world, working for some large, innovative companies. In 2021, during her maternity leave, she rediscovered her love for painting and started creating patterns and original pieces for her home that she couldn't find anywhere. Today, Fledge and Thread has grown into having retail partners throughout Australia and New Zealand, we now design Baby and Childrens apparel, bedding, accessories and more.
With a deep appreciation for the old masters—instilled in her by her mother, an ancient history teacher—Keren’s work has a nostalgic, vintage feel. She captures the beauty in life’s simple moments—a tiny field mouse, a single flower, or a bunny in a meadow. Her designs aim to transport you to a different time and bring a sense of memory and story back into homes.
Keren lives in Perth with her husband, Mathew, and their two little ones. When she’s not painting in her cozy studio at home, she can be found in the studio in Mosman Park, designing products and packing orders for our wonderful customers.
"My true hope is that each of our designs adds a touch of nostalgia and joy to your home. Our designs are hand-painted, embracing imperfections and pencil marks, they make our products feel more human — the way home and childhood should be."
- Keren