


Designed by hand in Perth, Australia
Every Piece Begins with a Story
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Hand-Illustrated in Australia
Every design begins with a brushstroke - not a screen. Soft prints, filled with storybook charm.
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Heirloom-Quality Materials
Our range is crafted with 100% cottons and made to last through sleep, play, and everything in between.
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Meaningful Gifting
From curated bundles to everyday essentials, our pieces are designed to be gifted and cherished.
Shop by Category
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Baby Clothing
Our baby clothing collection features 100% cotton baby rompers, babygrows, pants, tops...
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Baby blankets
Our baby blankets are made from soft, breathable cotton, perfect for newborns...
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Swaddles & Wraps
Our swaddles and baby wraps are made from soft stretch cotton and...
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Kids Clothing
Explore our Australian - designed kids clothing collection, featuring classic girls dresses,...
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Kids Bedding
Explore our kids bedding collection, featuring hand-illustrated designs on soft cottons. From...
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Kids cushions
Add a touch of softness and storybook charm to your child’s space...
Let customers speak for us
from 83 reviewsBought this for our 2 year old daughter and honestly this is the most divine bed linen. The quality and the detail is incomparable - and we have bought from other luxury bed linen for kids, but this is next level. It’s allowing me to further romanticise my baby’s childhood and my motherhood in the best possible way ❤️Absolutely amazing - thank you!
We have a beautiful single bed quilt and a beautiful dress that we received from the lovely Keren and I must say they are very much loved pieces and a top favourite of ours. The bedding is so soft and cosy, the zip closure is also such a great idea. I also think these pieces are extra special since they are hand designed and carefully thought about. We love the calmness about them and how gentle the designs are
My little girl loves wearing her dress as it is very soft and comfortable. These pieces also wash very well.
I’m in love with this purchase! The fabric feels so buttery and the design is beautiful! You can tell that so much love and care has gone into this product!
Love this babygrow so much! So soft and the print is super sweet 🪿
Obsessed with my stretch swaddle, perfect for my newborn. The fabric is high quality and so soft, and the duck design is so cute!
I absolutely adore this blanket. The design, the neutrality, the quality of the blanket itself. Of course I got the matching outfit as well. It is gorgeous and I can not wait to use it!
This set is the most beautiful bedding set we've ever owned. My daughter loves her mouse bedding and it brings a perfect whimsical touch to her room. I love the quality! We've used it so much now and it's just as perfect as the first day I put it on. Cannot recommend enough!
Not only is this swaddle adorable but it is our favorite swaddle to use. Becuase of the stretch you can easily get a good wrap on the baby. We ordered 2 more in other prints so we have extras.
The sweetest print and softest material. Bought the duck grow suit and matching dress for my 2 year old daughter and new baby. The grow suit quality is phenomenal, well worth the price!
To say the crib bedding I ordered is of superior quality is an understatement! It’s not only beautiful and unique, but it’s so so soft! I absolutely love the way my nursery turned out! I highly recommend their products!
So glad I came across this beautiful brand. I ordered the bunny sheet & matching doona cover for my daughter & couldn’t be more obsessed with it. The design & quality is incredible. The entire esthetic of the brand feels magical & whimsical I absolutely love it. Will definitely be purchasing more.
After my sister gave me a gift she had purchased from fledge and thread I simply had to go back and purchase my wrap to match.. gorgeous products and quality. I will be back to shop again
Beautiful soft pillow. Covered in breathable muslindecorated with a delightful bunny pattern. Perfect addition to our Edwardian
Nursery. Lovely🐰
All items purchased were lovely, wash beautifully and look adorable in the nursery
Absolutely gorgeous print. Great quality!
What our customers are loving 🪿
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Stretch Wrap - Duck
2 reviewsRegular price $39.95 AUDRegular priceUnit price / per -
Cotton Babygrow - Duck
1 reviewRegular price $59.95 AUDRegular priceUnit price / per -
Cotton Babygrow - Bunny
1 reviewRegular price $59.95 AUDRegular priceUnit price / per -
Quilted baby blanket - Bunny
2 reviewsRegular price $119.00 AUDRegular priceUnit price / per
The way children’s design should be.
There is a reason every design starts with a paintbrush. We design our ranges with subtle tones and soft forms, to help reduce little nervous systems, so our products are calming for children.
Made for the Little Moments That Last
Our pieces aren’t just clothing—they’re part of the memories you’ll keep. From first outfits to slow mornings at home, every garment is made to be worn and loved. With hand-illustrated details and timeless finishes, our collections carry the feeling of childhood - the way it used to be.
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Every Design Has a Story: Meet Mouse and Rockin...
Step into the story behind our newest print, 'Mouse and Rockinghorse' - a whimsical tale of a tiny cowboy with a big imagination. Inspired by quiet afternoons and wooden toys.
Every Design Has a Story: Meet Mouse and Rockin...
Step into the story behind our newest print, 'Mouse and Rockinghorse' - a whimsical tale of a tiny cowboy with a big imagination. Inspired by quiet afternoons and wooden toys.
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What to Buy for a Newborn: 9 Baby Essentials
Discover our top 9 must-have newborn clothing essentials, from cozy sleepsuits to versatile swaddles, making those early days comfortable and stress-free
What to Buy for a Newborn: 9 Baby Essentials
Discover our top 9 must-have newborn clothing essentials, from cozy sleepsuits to versatile swaddles, making those early days comfortable and stress-free
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Newborn Gift Ideas: Thoughtful Baby Shower Gifts
Looking for thoughtful newborn gift ideas? Discover our top picks for gifts, including matching swaddle sets, heirloom blankets, versatile rompers, and more.
Newborn Gift Ideas: Thoughtful Baby Shower Gifts
Looking for thoughtful newborn gift ideas? Discover our top picks for gifts, including matching swaddle sets, heirloom blankets, versatile rompers, and more.