Peek into our Baby Range process

In a world where mass production overshadows the artistry of creation, there's something deeply enchanting about products crafted with care and attention to detail.

At Fledge and Thread, we believe in the art of craftsmanship. From the initial strokes of paint to the final stitching of organic cotton, every step in our process is imbued with love and dedication.

The Art of Hand Painting

Our journey begins with blank paper, quite literally. Each design in our baby range starts as a painting. Each design is painted by Keren Fraser (our founder) delicately with brush strokes onto paper, infusing life into whimsical characters, and soft muted patterns. This meticulous process allows us to capture the innocence and wonder that define childhood, ensuring that every piece tells a story of its own.

In a world where speed often takes precedence, we embrace the old-fashioned approach. We believe that great things take time, and our design process is no exception. This deliberate rhythm fosters creativity and ensures that each design receives the attention it deserves, resulting in products that resonate deeply with both parents and little ones alike.

From Design to Pattern

Once the hand-painted designs are complete, we transition them into patterns. Keren translates her intricate artwork into patterns, carefully considering factors such as scale, color, and composition. This stage is where the magic truly happens as we bring our visions to life. Our goal is to preserve the essence of the original artwork while ensuring that it translates seamlessly onto our products.

Crafting with Care

With patterns finalized, it's time to bring our designs into the physical realm. We partner with trusted manufacturers who share our commitment to quality and sustainability. Using only the finest organic cottons, we meticulously craft each piece with care and attention to detail. From onesies to blankets, every stitch is a testament to our dedication to providing the best for your little ones.

A Legacy of Love

At Fledge and Thread, our baby ranges are more than just products – they're a labor of love. Each design is a reflection of our passion for craftsmanship and our dedication to creating products that enrich the lives of families around the world. From the first brushstroke to the final stitch, we pour our hearts into every step of the process, ensuring that each piece is imbued with warmth, comfort, and joy.

Embracing the Journey

In a world of fast-paced consumerism, we invite you to slow down and savor the beauty of the handmade. Our baby range design process is a testament to the power of craftsmanship and the importance of preserving traditions in an ever-changing world. Join us on this journey as we continue to create magical moments, one hand-painted design at a time.